Press Kit

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The Mall of America Story

1982 – MINNESOTA TWINS AND VIKINGS MOVE FROM METROPOLITAN STADIUM (NOW THE SITE OF MALL OF AMERICA®) TO THE HUBERT H. HUMPHREY METRODOME IN DOWNTOWN MINNEAPOLIS.

Today: The Metropolitan Stadium home plate is located on the floor of Nickelodeon Universe® near the entrance to SpongeBob SquarePants Rock Bottom Plunge. Guests will also see the red chair from the stadium that commemorates Harmon Killebrew’s 522-foot home run on the wall above the Log Chute.

1985 – BLOOMINGTON PORT AUTHORITY PURCHASES THE 78 ACRES OF REAL ESTATE AND STARTS ACCEPTING PROPOSALS FOR DEVELOPMENT. PROPOSALS INCLUDED:

• Office complexes
• Condominium and residential uses
• New convention center and visitors bureau
• Mixed use retail and entertainment center

1986 – AGREEMENT SIGNED BETWEEN BLOOMINGTON PORT AUTHORITY AND TRIPLE FIVE GROUP TO DEVELOP THE NATION’S LARGEST RETAIL + ENTERTAINMENT COMPLEX

1989 – MALL OF AMERICA GROUNDBREAKING

1992 – MALL OF AMERICA OPENED ON AUGUST 11 WITH 330 BRAND NEW STORES OPEN FOR BUSINESS AND 10,000 EMPLOYEES.

Today: Mall of America is home to more than 520 stores, restaurants and attractions along with a 27-ride theme park.

By the Numbers

Where We Are Today

Mall of America is the nation's largest entertainment and retail complex—and we're still growing. Here's a look at where MOA is today:

Tourism

Mall of America participates in major national and international travel + trade shows annually to promote travel to MOA. The Mall continues to welcome millions of visitors each year from around the world, including guests from: Brazil, Canada, China, England, France, Germany, Iceland, Ireland, Japan, Korea, Latin America, Mexico, Norway, Sweden and Taiwan.

Fun Facts

• 4 out of 10 visitors are tourists
• Mall of America is located only 1.5 miles from the Minneapolis/St. Paul International Airport
• More than 30 million people live within a day’s drive of Mall of America
• More than 50 hotels are located within ten minutes of Mall of America + offer complimentary shuttle service
• There are two hotels attached to Mall of America
  • JW Marriott is 14 stories and offers 342 luxury rooms
  • Radisson Blu Mall of America offers 500 opulent rooms
• Over 12,000 groups visit Mall of America annually

Staying Connected: Social + Digital Innovation at MOA

Mall of America Guest Services goes far beyond the doors of MOA. Social Media Community Specialists monitor every MOA digital platform, including social media channels and text messaging software to ensure visitors get the answers they’re looking for—from parking updates and store locations to event times and dining recommendations.

Enhanced Service Portal

Mall of America opened a first-of-its-kind communication hub, the Enhanced Service Portal (ESP), in 2013. The portal integrates social media, digital media, security and telecom (phone operators) to streamline guest service and tenant response.

Team members use social media, SMS texting, phone, email and in-person channels to track conversations, answer questions and keep an eye on trends to better serve and communicate with guests.

Mall of America also encourages guests to reach out with questions over social media + text message. This includes parking reminders, which has contributed to a 25 percent decrease in security vehicle locate calls.