Duluth Trading Co., the champions of nether region comfort, brings its underwear expertise to life through "The Museum of Man Area and Underwear Shop," a new concept store designed to showcase the array of Duluth Trading's underwear styles. The Museum of Man Area is dedicated to the leaps, bounds and triumphs Duluth has championed in its relentless crusade for advancing ingenious underwear innovation. Through interactive, museum exhibit-inspired product displays, visitors will be entertained and educated during their search for the best pair of boxers or briefs.