Build-A-Bear Bakeshop opening first Minnesota location at Mall of America®
Concept incorporates the Make-Your-Own fun of Build-A-Bear Workshop, the original experiential retailer, in a sweet new way
BLOOMINGTON, MN — July 3, 2018
Build-A-Bear Workshop (NYSE:BBW), a global brand kids love and parents trust, will open a new Build-A-Bear Bakeshop at Mall of America® this summer. Guests of Build-A-Bear Bakeshop can decorate and enjoy delicious ready-made treats in a nod to the company’s beloved Make-Your-Own experience offered at Build-A-Bear Workshop stores. The Build-A-Bear Bakeshop is the first of its kind in Minnesota—the company’s second Bakeshop location overall—and it will be located near the Build-A-Bear Workshop store on level 1, East.
“Build-A-Bear Bakeshop is the newest version of the experience that has set Build-A-Bear apart for the last 20 years,” said Chris Hurt, chief operating officer, Build-A-Bear. “We believe Mall of America is the perfect location for the next Bakeshop and kids of all ages will enjoy the opportunity to decorate and personalize their own cupcakes and cookies. This is the third Build-A-Bear location in Mall of America, joining our flagship Build-A-Bear Workshop store and our Build-A-Bear concourse location. We know Build-A-Bear Bakeshop will add to the center’s unique environment that is focused on entertaining ways for families to shop and engage with a variety of brands.”
The Build-A-Bear Bakeshop will offer a variety of sweets, including cupcakes, brownies, macarons, cookies and more, which will be hand-crafted and custom-designed by Cocoa & Fig, a boutique bake shop and dessert catering company located in the Twin Cities. Guests can choose from already-iced cakes and treats for a quick on the go dessert or decorate their own cupcakes and cookies with frosting, icing pens, and sprinkles. The Bakeshop will also feature specialty drinks, including Shatto Milk Flavorizers.
Build-A-Bear Bakeshop will also offer party packages for guests to celebrate birthdays, graduations and all of life’s special moments in a unique, interactive way that’s layered with fun. As part of a Build-A-Bear Bakeshop party package for groups of five or more, a Master Decorator leads the group in decorating their own cupcakes or cookies; each attendee receives two cupcakes and a drink, and everyone takes home a Build-A-Bear Buddies™ furry friend and an apron.
For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com.
ABOUT BUILD-A-BEAR
Build-A-Bear® is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has over 400 stores worldwide where guests can create customizable furry friends, including corporately-managed stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. In 2018, Build-A-Bear was named to the FORTUNE 100 Best Companies to Work For® list for the 10th year in a row. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $357.9 million in fiscal 2017. For more information, visit buildabear.com.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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