COSMETICS GIANT, MORPHE, TO GRAND OPEN FIRST MINNESOTA STORE AT MALL OF AMERICA® ON NOVEMBER 3RD
Special guest James Charles to appear at Grand Opening for Meet & Greet with fans
BLOOMINGTON, MN— October 31, 2018
It was announced today that powerhouse cosmetics brand, MORPHE, will be celebrating their first store in Minnesota at Mall of America (60 E Broadway, Space 246, Bloomington, MN 55425) on Saturday, November 3rd featuring special guest and mega beauty influencer, James Charles, as well as numerous prizes and giveaways. Store opens at 7 am CT. Event officially kicks off at 10 am CT with a ribbon cutting ceremony. With any $75.00 purchase, Morphe fans get a dope tote and three full-size products.
The store is 6,700 square feet, the largest Morphe store to date, allowing customers to shop Morphe’s full spectrum of professional quality tools and makeup plus other Morphe fam brands such as Jeffree Star Cosmetics. Morphe products include more than 300 brushes and highly coveted palettes, featuring influencer collaborations including the best-selling Jaclyn Hill Eyeshadow Palette ($38). The new space also features Studio Morphe – an in-house professional space developed for the purposes of education, entertainment, and content creation.
To celebrate, James Charles will be attending the grand opening event for a customer meet & greet from 11 am – 1:30 pm – 250 lucky fans will get a chance to meet him. First come, first serve – very limited availability. “This is my first official Morphe new store opening and I’m excited to see all of my sisters!” shared James Charles.
“We have an enthusiastic, highly engaged #morphebabe fanbase in Minnesota and they deserve to have their very own space to discover, play, and shop the Morphe brand in person,” expressed Emine ErSelcuk, Vice President Global Retail for Morphe. “The store features many exciting aspects including curated picks featuring best-sellers, online trends, influencer faves, and influencer collaborations. Customers can explore the store on their own or get expert advice from our certified Beauty Advisors.”
Morphe is currently distributed in 19 retail stores throughout the United States and will be available in 29 retail stores within the United States, Canada, and the United Kingdom by the end of Quarter 1, 2019.
Morphe is also distributed online as well as all ULTA stores throughout the United States. Keep up with Morphe on Instagram, Facebook and Twitter.
For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com
ABOUT MORPHE
Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional quality makeup and artistry tools at accessible prices. The Tawils recognized the power of social media in the early stages of building their company and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers. With 7M Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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