PACSUN KIDS NOW OPEN AT MALL OF AMERICA®
PACSUN’S NEWEST CATEGORY EXPANSION FEATURES GENDER FREE WARDROBE CHOICES FOR 4 to 14-YEAR-OLDS
BLOOMINGTON, MN— November 4, 2021
Pacsun Kids, the newest label by the Pacsun brand, is now open at Mall of America. Located on level 2, East of the 5.6 million square foot shopping destination, Pacsun Kids is a natural extension of the core Pacsun brand and features gender free wardrobe choices catering to an age range between 4 to 14-years-old.
Designed entirely without gender and created for everyone, the Pacsun Kids store at Mall of America will feature no specific “girl or boy” styles or fits. From must-wear graphic tees and cozy fleece sweats to outstanding outerwear and bottoms of every type, the Pacsun Kids brand has been created with a heavy emphasis on sustainability, self-expression and comfortable fabrics kids actually want to wear. The goal is to inspire kids to be who they want to be by supporting their self-expression and letting their personal style rule with Pacsun’s first gender-free kids collection.
To celebrate the grand opening there will be a seasonal in store QR code for a special Holiday Instagram filter. Pacsun will offer customers the opportunity to be featured alongside an animated deer in photo and selfie mode. To continue with additional in-store digital efforts, a guest influencer will host a shopping Livestream for online consumers to connect with Pacsun and purchase new Holiday offerings from the brand in time for the Holiday season and gift giving.
“At Pacsun, we want our consumers to be free to express themselves and choose what they want to wear without boundaries, which was the driving factor behind introducing our Pacsun Kids label, completely without gender,” said Brie Olson, President at Pacsun. “Expanding our offerings at the store level at Mall of America, where we’ve offered our main collection for years, was very important to us to continue empowering our youngest consumers yet to pick what they want from a Pacsun label and store created just for them.”
The brands Pacsun has chosen to curate and launch alongside the Pacsun Kids brand also embody the ethos of gender free dressing. Pacsun is proud to carry kids styles from partnered brands such as Fear of God ESSENTIALS, Santa Cruz, Vans, Champion and many others. Pacsun’s commitment from a brand and lifestyle perspective is to embrace positivity, inclusivity, and the unique spirit of the brand’s California roots. With the launch of Pacsun Kids, Pacsun hopes to attract new customers, and more importantly, cater to the community of kids who love the Pacsun brand and have not quite aged into the brand yet.
“The Pacsun brand has continued to grow and thrive at Mall of America throughout the past 26 years,” said Heather Brechbill-Swilley, Senior Vice President of Leasing for Mall of America. “Pacsun Kids’ commitment to self-expression and celebrating individuality among youth is an inspiring addition to our tenant mix and is sure to bring many positive shopping experiences to our younger guests.”
For more information on new and opening retail, restaurants and attractions, visit mallofamerica.com.
PHOTOS
Passcode: 2786
High Res Finals: https://www.jackieadelmannphotography.com/Clients/Marketing/PacSun-Kids-MOA-Grand-Opening-2021/High-Res-Finals-PacSun-Kids-Storefront-Grand-Opening-2021
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North
America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre
indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The
Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St.
Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and
Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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