MALL OF AMERICA® LAUNCHES OMNI-CHANNEL SHOPPING EXPERIENCE IN PARTNERSHIP WITH ADEPTMIND
Shop MOA allows guests to shop inventory from multiple Mall of America retailers online with one point of purchase and one pick up location
BLOOMINGTON, MN— December 16, 2021
Mall of America, in partnership with Adeptmind, has launched its first omni-channel shopping experience. The innovative online shopping experience allows consumers the convenience of shopping inventory from more than 70 retailers found within the largest retail and entertainment center through an e-commerce site, adding their items to one online cart, purchasing with a streamlined single-cart checkout process, and picking up all their purchased items from one location within Mall of America.
Shop MOA is powered by Adeptmind, a leading technology company specializing in artificial intelligence and e-commerce. This latest innovation blends the physical and digital shopping experiences, giving customers more ways to experience Mall of America.
“Convenience remains at the forefront of all our innovation conversations at Mall of America,” said Grant Buntje, VP of Marketing for Mall of America. “Our goal through Shop MOA is to provide yet another way for guests to experience and shop Mall of America retailers with efficiency in mind – especially now during the busy holiday season. We are thrilled to collaborate with Adeptmind to bring this new omni-channel shopping opportunity to life that brings a whole new level of accessibility to the consumer.”
Mall of America partnered with Adeptmind in early August to begin piloting this cutting-edge technology to coincide with back-to-school shopping. Since then, more than 70 retailers within Mall of America have opted into the program. The goal will be to continue growing the platform by learning and modifying the experience to make it as seamless as possible for
“The pandemic has changed the way people shop, putting an accelerated focus on retail technology,” said Jesse Michael, Managing Director, Adeptmind. “Adeptmind’s digital solutions give consumers new ways to browse, discover and shop one of the country’s most iconic malls. We’re proud to partner with Mall of America to bring the inventory of the center’s wide-range of retailers to the fingertips of local shoppers.”
Shop MOA is now live for guests to browse and shop. Visit mallofamerica.com/buyonline to learn more.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.
About Adeptmind
Adeptmind was founded in 2017 by two former employees of the Microsoft-exited tech startup, Maluuba. As a leading AI based, e-commerce product discovery company, Adeptmind uses state-of-the-art active and deep learning techniques to enhance the customer purchasing journey. Located in Toronto, Adeptmind supports more than 400 retailers, shopping centers, and small and medium size businesses with innovative technology around the world. To learn more, visit the Adeptmind website at www.adeptmind.ai and follow Adeptmind on LinkedIn.
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