Mall of America® announces The Normal Brand is set to open its first Minnesota location this month
The family-owned brand is coming to a family-owned Mall
BLOOMINGTON, MN — March 20, 2023
Mall of America® will be welcoming the Midwestern family-owned clothing and lifestyle brand, The Normal Brand, to soon join the iconic shopping and entertainment destination as their first brick-and-mortar location in Minnesota. Dedicated to family and creating the best products out there, the three Sansone brothers are on a mission to make normal clothes better with their wide range of versatile men’s and women’s clothing options. They offer premium clothing, outerwear, accessories, and gear made with signature fabrics of the highest quality.
“We are excited to have The Normal Brand join our growing list of first to market tenants at Mall of America,” said Heather Brechbill Swilley, Senior Vice President of Leasing at Mall of America. “The Normal Brand and Mall of America are both family-owned companies with immense pride in their ownership. The brand will be a perfect fit in our portfolio, and we can’t wait for our guests to enjoy shopping this premium Midwest lifestyle brand.”
Since launching in 2015 in their parents’ basement with just one product, the Normal shirt, the St. Louis-based clothing brand has rapidly expanded and grasped the attention of many with their casual, yet elevated style. They have since cultivated exciting relationships with numerous country music artists and influencers. Notably, The Normal Brand partnered with country-star Luke Combs to create an exclusive hat where 100% of the profits benefitted The Barstool Fund to go towards helping small businesses impacted by the pandemic.
Family and community are at the forefront of the brand. They strive to create retail locations that are experiential, comfortable, and provide customers with a good time. The family ties don’t stop at the brothers, as each location was designed by their mom and truly showcases that Midwestern flare.
"As a family-owned clothing brand, we are excited to open at the iconic family-owned Mall of America. We're grateful for Minnesota's support over the years and look forward to providing an exceptional customer experience to go along with the most comfortable, durable clothing in your closet,” said The Sansone Brothers, Owners of The Normal Brand. “With a prominent display of the American flag in all of our stores, we're proud to showcase our love for this great nation and feel right at home with a mall that shares the same sentiment in its name. At The Normal Brand, our mission is to make every customer’s day better, sell clothes, and have fun. We're excited to bring this experience to the community.”
The Normal Brand is set to open at Mall of America in March 2023 and will be located on Level 1, South. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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