Mall of America® welcomes the first Minnesota location of kindness-powered jewelry brand, Little Words Project
The new location is set to open its doors this fall
BLOOMINGTON, MN — September 15, 2023
Mall of America® is honored to become home to Minnesota’s first brick-and-mortar location of the female-led kindness-powered brand, Little Words Project. Home to the original word bracelet, Little Words Project is on a mission to inspire a kinder world through the power of words. Handcrafted with wearable reminders of self-love and kindness, each Little Word® bracelet is made to be worn, loved, and eventually given to someone else who needs it more.
Customers can shop from a wide variety of inspirational words, fun sayings, or personalized messages around themes such as zodiac signs, colleges and universities, sorority chapters, bridal parties, and more. Little Words Project often collaborates with other popular brands on limited edition collections and with nonprofit organizations on bracelet styles that share proceeds with incredible causes. Plus, shoppers can even customize their own bracelets online or in store at their custom beading bar.
Little Words Project is on a mission to encourage people to be kind and to pay that kindness forward with every bracelet purchase. Each Little Word® is made to be worn, loved, and eventually passed on to someone else who needs it more. Every bracelet is engraved with a unique code that grants entry to the brand’s “Nice Nations” community and allows Little Word wearers to follow their bracelet’s journey as it travels from wrist to wrist.
CEO and founder, Adriana Carrig, initially launched Little Words Project in 2013 as a way to encourage positivity and sisterhood in her college sorority. Ten years later, the brand has exploded into a hugely successful enterprise with a passionate community of supporters, a large online presence, and entry into the brick-and-mortar space.
“Little Words Project is a personal brand for me, their message of kindness is extremely relevant in today’s world,” said Heather Brechbill-Swilley, Senior Vice President of Leasing at Mall of America. “These bracelets are the perfect gift to get for anyone in your life and they couldn’t be opening at a better time of year, just as we kick off the holiday season at the Mall. We are thrilled to welcome another female-owned, first-to-market brand to join the Mall of America family.”
Little Words Project will be located on Level 1, North. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Twitter, Instagram, and TikTok. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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