Mall of America® celebrates Black Friday by bringing back the nostalgia of doorbuster deals in an exciting and fun way
Giving away incredible prizes with a total value of more than $100,000
BLOOMINGTON, MN — November 14, 2023
Mall of America® is gearing up for another successful Black Friday shopping experience for guests to enjoy. In the spirit of the holidays, Mall of America will continue its tradition of closing on Thanksgiving. The Mall will re-open its doors on Black Friday at 7 a.m. to a line of thousands of excited shoppers ready to take advantage of unbelievable deals, win exceptional prizes, and create lasting memories. This year, the Mall is featuring a playful twist on Black Friday Doorbusters, but in a larger-than-life way.
“Black Friday has evolved through the years, but many of us remember the heyday of Black Friday doorbusters,” said Jill Renslow, Chief Business Development & Marketing Officer at Mall of America. “To bring back the doorbuster excitement, we created a one-of-a-kind Black Friday activation with must-have prizes that guests have to see to believe. Watching the fun and magic of the season come to life at Mall of America is amazing, as our visitors light up with joy from our beautiful décor, festive events, and best-in-class shopping. We have welcomed nearly 20 new brands so far this year, and we have an additional 10 openings during the holiday season for our shoppers to enjoy. We are excited for them to experience their first Black Friday at Mall of America.”
Our Black Friday prizes are back by popular demand! As guests come through the North Entrance doors on Black Friday, 4,000 visitors will be given one of our coveted Black Friday Mystery Cards that will reveal what prize is in store for them and where they will receive it. They will either be directed to pick up their prize at one of our retailers, or they will be sent to the gold redemption center for a prize valued between $20 to $250. The big winners will head to our exciting new Doorbuster Zone! At the Doorbuster Zone, guests will get to select their designated doorbuster to bust through a physical door to retrieve the guests’ prize valued between $250 to nearly $600. From local celebrities to characters from across the galaxy, the designated doorbusters are sure to help lucky guests get into the holiday spirit like never before.
The first 200 people in line at the North Entrance of the Mall on Black Friday will receive a $25 Mall of America gift card in addition to their Mystery Card. Plus, one lucky winner within the first 200 guests will be the WONDEROUS WONKA WINNER. This winner will receive a $2,500 gift card courtesy of the film WONKA, in theatres on December 15.
Black Friday at Mall of America wouldn’t be complete without festive live entertainment all weekend long. Stop by the Huntington® Bank Rotunda to watch as KFAN FM 100.3 kicks off Black Friday with a special live broadcast from the Mall where they will be giving away a trip for two to see the Minnesota Vikings play in Las Vegas, including airfare, hotel stay, and game tickets! Guests are also invited to enjoy a break from their holiday shopping with music by Bells2Go, an unbelievable performance featuring an instrument that plays 35 cast bronze bells at the same time. Plus, shoppers will get to experience exciting performances by the sibling alternative band, SM6, and music from the Johnnie Brown Experience. See the full entertainment schedule below:
Friday, November 24:
- 7 – 9 a.m. – KFAN Live Broadcasting
- 7 a.m. – 5 p.m. – Wonka Holiday Lounge
- 10 a.m., Noon, 2 + 4 p.m. – Bells2Go
- 6 p.m. – SM6
Saturday, November 25:
- 10 a.m. – 5 p.m. – Wonka Holiday Lounge
- 10 a.m., Noon, 2 + 4 p.m. – Bells2Go
- 6 p.m. – Johnnie Brown Experience
Sunday, November 26:
- 11 a.m. – 5 p.m. – Wonka Holiday Lounge
- Noon, 2, 4 + 6 p.m. – Bells2Go
For those who want to give back, there will be a variety of charitable activations throughout the weekend. This includes our Salvation Army Red Kettle Bell ringers, Festival of Trees, Every Meal Hunger Activation, and Mall of America will serve as a Toys for Tots donation site.
Candy Cane Institute, the elf-run, Santa-approved ‘holiday research lab’ will officially open on Black Friday. Santa’s top team of elves have set up Candy Cane Institute at Mall of America to find the true meaning of the holiday season! Guests can join Santa’s crew as the elves take them on an interactive tour through Candy Cane Institute and get a behind the scenes look at the North Pole’s research department, plus a very special visit from Santa himself.
Plus, the holiday rewards program that guests have enjoyed for years is now easier than ever this holiday season. The more you shop, the more you can earn with our MOA Holiday Rewards program! Mall of America app users will receive four MOA Insider points for every dollar spent at MOA. All guests have to do is scan their receipts and watch their points add up. Guests can then redeem their rewards for free attraction passes, VIP Tour tickets, dining perks, and more! For more information, please visit www.mallofamerica.com/rewards.
Mall of America is home to a variety of amazing small businesses, so be sure to stop by and celebrate with them on Small Business Saturday. Guests who are looking to participate in Cyber Monday at Mall of America can enjoy 40% off Nickelodeon Universe and Crayola Experience annual passes.
Black Friday Weekend Mall Hours
Thanksgiving: CLOSED
Friday, November 24: 7 a.m. – 9 p.m.
Saturday, November 25: 10 a.m. – 9 p.m.
Sunday, November 26: 11 a.m. – 7 p.m.
For more information on Holiday Hours, please visit Holiday Hours 2023 | Mall of America®.
For more information on Black Friday at MOA, please visit https://www.mallofamerica.com/blackfriday.https://www.mallofamerica.com/blackfriday
The holidays are in full swing at all three Triple Five properties across North America, including Mall of America in Minnesota, American Dream in New Jersey, and West Edmonton Mall in Canada. To learn more about the festive events and exciting holiday offerings at each of these world-renowned destinations, please contact:
Mall of America, Madison Amland: madison.amland@moa.net
American Dream, Gregg Schwartz: gregg.schwartz@americandream.com
West Edmonton Mall, Sarah Ward Fletcher: sarah.ward@wem.ca
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Twitter, Instagram, and TikTok. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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