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Mall of America® unveils must-have toys for the 2025 holiday season

Your one-stop destination for this year’s hottest gifts and magical experiences

BLOOMINGTON, MN — November 3, 2025

As families begin checking their holiday shopping lists, Mall of America® shares a preview of the top toys and giftable experiences for the 2025 holiday season. With more than 500 retailers, Mall of America is the ultimate one-stop shop for discovering this season’s most in-demand toys, stocking stuffers, and memory-making moments. To make things easier, Mall of America is sharing the top toys you can find all under one roof.

“Mall of America isn’t just a place to shop for the fun items on your list, it’s also a place to have fun while you do it,” said Jill Renslow, Chief Business Development & Marketing Officer at Mall of America. “With hundreds of stores in one convenient location, we can bring shoppers the ease of crossing off their lists without the stress of online sell-outs or shipping delays. Plus, our festive décor, themed window displays, and magical entertainment, turn holiday errands into unforgettable experiences.”

From nostalgic favorites making a comeback to new, tech-savvy must-haves, here are some of the most talked about toys you’ll find at MOA retailers this season:

  • Blind‑Boxes – These surprise-packed collectibles are a viral sensation! Featuring fan-favorite characters like Labubu, Molly, and Crybaby blind boxes offer various plushies, figurines, bag charms, and more. They truly make the perfect stocking stuffer or holiday gift!
    • Where to buy: The newly opened POP MART store at MOA

 

 

  • Furby – This nostalgic favorite, Furby, is back and better than ever. This interactive dancing Furby has landed on nearly all the major gift guides this season.
    • Where to buy: Toys“R”Us MOA flagship location or Toys”R”Us inside of Macy’s

 

  • Toniebox Audio Players – Screen‑free storytelling devices for little listeners that bring songs and stories to life through fan-favorite figurines! These playful audio systems come in a variety of colors and play figurines to choose from, making personal gift-giving easier than ever.
    • Where to buy: Barnes & Noble

 

  • Jellycats – These whimsical plushies are a go-to gift for babies, kids, and even adults. From quirky food-themed options to classic stuffed animals, Jellycats are the perfect snuggly gift to give this season. 
    • Where to buy: Paper Source, OH Baby!, and Nordstrom

 

  • Trading Cards – Pokémon, sports cards, and collectible trading packs are having a major comeback. From rare pulls to nostalgic reprints, trading cards are the perfect gift for collectors, hobbyists, and first-time fans. 
    • Where to buy: Games by James, Game Stop, Ebisu, and the NBA Store

 

  • Everything Wicked! – For the fans of Wicked, the holiday season is the perfect time to snag exclusive collabs and Wicked branded items. From Barbie’s and plush dolls to board games and puzzles, Wicked themed items will be everywhere this holiday season. 
    • Where to buy: The Toy Store inside Nickelodeon Universe, Build-A-Bear Workshop, Five Below, Paper Source, Air Traffic, and Toys”R”Us

 

  • Build-A-Bear – Create a special custom Build-A-Bear stuffed animal for a loved-one this season. The holiday shop is open and offers a wide selection of themed stuffed animals, festive outfits, and magical songs to add that unique final touch!
    • Where to buy: Build-A-Bear Workshop

 

Want to give the gift of experience to your loved ones this season? Mall of America is home to countless attractions that offer gift cards, passes, and reservations for memorable experiences. Here are just a few:

  • Great Big Game Show will offer a new holiday overlay with festive themed games.
  • Activate, the place where virtual games come to life, providing fun for the whole family.
  • The Fair on 4 offers go-karting, axe throwing, and arcade games, keeping guests of all ages entertained for hours. Plus, the experience is turning into a winter wonderland with a themed overlay for the season!
  • Super Neon, one of the newest attractions at the Mall, provides a walk-through interactive and immersive experience filled with lights and color.
  • Of course, Nickelodeon Universe and Crayola Experience are not only classics for a reason, but they are also home to retail stores filled with toys, gifts, merchandise, and more.
  • SEA LIFE will celebrate the season with special appearances from scuba diving Santa in the Ocean Tunnel during the month of December.
  • ClimbZone features 44 unique climbing walls with experiences for all ages and all skill levels.
  • FlyOver allows guests to soar over iconic locations with the immersive sensation of actually flying!

 

Still not sure what to gift this year? A Mall of America gift card is a simple, stress-free option everyone will love. To purchase gift cards, visit any Mall of America Guest Service desk or visit https://mallofamerica.com/giftcard.

Whether you’re shopping for this year’s must-have toys, planning a one-of-a-kind experience, or just soaking up the magic of the season, Mall of America is ready to be your holiday headquarters this season. For a full list of retail, dining, and attractions at Mall of America, please visit https://www.mallofamerica.com/directory.

 

ABOUT MALL OF AMERICA

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.

 

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