Mall of America Cookie Policy

Last updated: August 3, 2023

At Mall of America (“MOA”), we use cookies, web beacons, tracking pixels, and other tracking technologies when you visit one of our websites including any other media form, media channel, mobile website, or mobile application related or connected to our website (collectively, the “Sites”) to help us customize and improve your experience on our Sites.

We reserve the right to make changes to this Cookie Policy at any time and for any reason. You are encouraged to periodically review this Cookie Policy to stay informed of any updates. We will alert you about any changes by updating the “Last Updated” date of this Cookie Policy. Any changes or modifications will be effective immediately upon our posting the updated Cookie Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Cookie Policy to stay informed of any updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Cookie Policy by your continued use of the Site after the date such revised Cookie Policy is posted.

“Cookies” are messages in the form of a string of information which assigns you a unique identifier that web servers pass to your web browser when you visit Internet sites. Your browser stores each of these messages in a small file called a Cookie. When you request another page from the server, your browser sends the Cookie back to the server. These files typically contain information about your visit to our Sites, as well as any information you've volunteered, such as your name and interests. 

We use Cookies on the Sites to, among other things, keep track of the services you have used, record registration information, record your user preferences, keep you logged into the Sites, facilitate purchase procedures, and track the pages you visit. Cookies help us understand how our Sites are being used and to improve your user experience.

The following types of cookies may be used when you visit the Site:

Necessary Cookies, also called Mandatory Cookies
Necessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of a website. The Sites cannot function properly without these Cookies.

Advertising Cookies
Advertising Cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These Cookies allow advertisers and ad servers to gather information about your visits to a website, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These Cookies are linked to a computer and do not gather any personal information about you.

Analytics Cookies
Analytics Cookies monitor how users reached a website and how they interact with and move around once on the website. These Analytics Cookies let the website owner know what features on their website are working the best and what features on their websites can be improved.

Please click below to see cookies on each site.

Some of our Cookies are “First-Party Cookies” and can be either permanent or temporary. Some of our Cookies are Necessary Cookies which are mandatory for our Sites to function properly and to enable certain features and functionalities. It is possible for you to manually disable some of these Necessary Cookies through your browser but disabling a Necessary Cookie will affect the functionality of our Sites.

Personalization Cookies
Personalization Cookies are used to recognize repeat visitors to our Sites. We use these Cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit our Sites.

Security Cookies
Security Cookies help identify and prevent security risks. We use these Cookies to authenticate users and protect user data from unauthorized parties.

Site Management Cookies
Site Management Cookies are used to maintain your identity or session on our Sites so that you are not logged off unexpectedly and so that any information you enter on a Site is retained from page to page. These Cookies cannot be turned off individually, but you can disable all Cookies in your browser.

Google Analytics Cookies
Our Sites use Analytics Cookies through Google Analytics, a web analytics service operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.  The information generated by these Cookies about your use of our Sites and services is usually transmitted to a Google server in the USA and stored there.  

MOA’s Sites and services also use Google Analytics' demographic features service. This data comes from interest-based advertising from Google and from third-party visitor data. This collected data is de-identified and cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section in your Google account: "Objecting to the collection of data".

Google Analytics Cookies are stored by MOA based on Art. 6 (1) (f) GDPR. MOA has a legitimate interest in analyzing user behavior to optimize both its Sites, its advertising, and its services.

You can prevent the data generated by Analytics Cookies about your use of our Sites and services (including the collection of your IP address) from being transmitted, stored, and processed by Google  by downloading and installing the browser plugin available at the following link: For more information about how Google Analytics handles user data, see Google's privacy policy.

Third-Party Cookies
Third-party Cookies may be placed on your computer when you visit third-party company websites by companies that run certain services we offer. These Cookies allow the third parties to gather and track certain information about you. These Cookies can be manually disabled in your browser.

Most browsers are set to accept Cookies by default. However, you can remove or reject Cookies in your browser’s settings. Please be aware that taking such action could affect the availability and functionality of our Sites.

For more information on how to control Cookies, check your browser or device’s settings for how you can control or reject Cookies, or visit the following links:

  • Apple Safari
  • Google Chrome Microsoft Edge
  • Microsoft Internet Explorer Mozilla Firefox
  • Opera
  • Android (Chrome) 
  • Iphone or Ipad (Chrome) Iphone or Ipad (Safari)

In addition, you may opt-out of some third-party Cookies through the Network Advertising Initiative’s Opt-Out Tool.  

In addition to Cookies, we may use web beacons, pixel tags, and other tracking technologies on our Sites to help customize the Sites and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages or viewed emails and to acquire other statistical data. They collect only a limited set of data, such as a Cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the Cookies that interact with them.

For more information about how we use information collected by cookies and other tracking technologies, please refer to our Privacy Policy posted on our Sites. This Cookie Policy is part of and is incorporated into our Privacy Policy. By using our Sites, you agree to be bound by this Cookie Policy and our Privacy Policy.

If you have questions or comments about this Cookie Policy, please contact us at:

Mall of America
Attn: Privacy Office
2131 Lindau Lane
Bloomington, MN 55425