Introducing

The New Membership Program From Mall of America®

MOA® Insiders

Unlock a world of rewards with Mall of America® Insiders! Every time you shop, play + dine at Mall of America, you'll earn points that can be redeemed for exciting rewards including admission to top attractions, special discounts + more!

Upgrade to premium for even more exclusive perks, special offers + member benefits like dedicated parking and free admission to top attractions like Nickelodeon Universe®. And the more you spend, the more rewards you'll earn! So join MOA Insiders today and start racking up points, all in the convenience of the Mall of America mobile app.

Join For Free

  1. Download (or update) the official Mall of America mobile app
  2. Create your free MOA Insiders account
  3. Scan your Insider code to earn points throughout MOA
  4. Celebrate with exclusive offers and rewards

Upgrade for Exclusive Rewards

Unlock exclusive rewards valued at over $75 and elevate your shopping experience when you upgrade your MOA Insiders account. The more you shop, the more perks you'll unlock. Upgrade now and start reaping the benefits.

Bronze Level image

Bronze Level

  • 5 points per $1 spent 
  • MOA Coupon Book 
  • Dedicated Insiders Parking 
  • Nickelodeon Universe Wristband 
  • ClimbZone Climb Session 
  • Free Shipping at shop.mallofamerica.com
  • Premium Tenant Offers 
  • Early Access to Events 
  • Unique Birthday Rewards 
  • Stroller Rental

Total value over $75

Silver Level image

Silver Level

  • VIP Mall of America Tour 
  • MOA Gifts 
  • Invite-Only Member Events 
  • 2 Mini Golf Games 
  • Crayola Experience Admission 
  • And More
Gold Level image

Gold Level

  • 1 Complementary Valet Parking
  • Additional Nickelodeon Universe Wristband
  • 2 Additional Mini-Golf Games
  • Free Partner Gift Card
  • And More

Download the Free MOA App Now



100+ Participating Locations

MOA Insiders earn points for every purchase on every visit. Bronze level members and above can also access exclusive offers from select locations including your favorite shopping, dining + attraction destinations.


MOA Insiders Frequently Asked Questions


Guests earn points when they shop, dine + play, redeeming those points for great experiences. Points and redemptions all flow through the Mall of America app (available on the App Store or Google Play). Guests can upgrade their account for a $35 annual fee to receive even more valuable offers and rewards.

Everyone is eligible to join the MOA Insiders.

There is no fee to participate in the MOA Insiders program. Guests can upgrade their account for a $35 annual fee to receive even more valuable offers + rewards.

Earning points in store is easy and typically takes no longer than 5 seconds on top of a transaction. Store associates will scan the QR code on your MOA app and enter the total value of your purchase.

MOA Insiders earn points for every purchase on every visit. Bronze level members and above can also access exclusive offers from select locations including your favorite shopping, dining + attraction destinations. Participating locations can be viewed online and in the MOA app. Locations will not always have offers available. You can view current offers in the Mall of America app.

Your MOA Insiders point total and status are clearly displayed in the Mall of America app.

You can redeem your MOA Insiders points for special offers and experiences in the Mall of America app. Offers are subject to change without notice.

Upon return of a purchased item in store, associates will also reverse the point award associated with the original purchase.

At this time only transactions that take place in Mall of America are eligible for MOA Insiders points. Online purchases are not eligible.

No, the Mall of America app is the only way to access the MOA Insiders program.

Your MOA Insiders points do not expire.

Each MOA Insiders account is connected to a unique email address. Additional users can create new accounts in the Mall of America app.

At this point all MOA Insiders memberships are associated with individual email addresses. It is not possible to combine points with another user.

No, the MOA Insiders program and the Mall of America app will not store your credit card information.

In some cases, a transaction will initiate the program’s fraud detection. These typically resolve within two business days.

Users can change their account information within the Settings section of the Mall of America app. Email addresses can not be changed by the user. Please visit MOA Guest Services for assistance.

Yes, you can cancel your membership at any time from the Settings section of the MOA app.

No. Redeeming points for an offer will not impact your Insiders status.