Fourpost, formerly known as RAAS, will open this November

 at Mall of America®

 

BLOOMINGTON, MN— October 17, 2018

Fourpost, formerly known as RAAS, is announcing the launch of their new retail concept that will open at Mall of America® this November. The new store will be located on level 2, South and will include over 22 brands.

 

Fourpost is both a response to and a solution for the evolving retail landscape, where consumers and brands, ranging from local businesses and startups to established digital natives, can connect and build authentic relationships under one roof. By giving brands access to prime real estate, Fourpost democratizes the traditional department store experience and injects new energy into physical retail, starting with shopping malls and eventually expanding to freestanding locations.

 

Upon joining the Fourpost community, brands will be able to open a brick and mortar storefront without obstacles like long-term leases, high rents, capital expenditures and operational logistics. Instead of focusing on traditional square footage, and the associated high costs, Fourpost offers a creative alternative with its Studio Shops. Brands have the freedom to choose a new shape beyond the standard cube, including triangles and rectangles. Each Studio Shop comes with fixtures, signage, lighting, POS hardware, and Wi-Fi, as well as access to various amenities such as event space.

 

The success of RAAS proved that there is a strong desire from both consumers and brands for this unique shopping experience. Fourpost will launch as a larger scale operation that provides additional benefits for both its members and customers and will continue to grow the community already established at Mall of America and soon expand into additional markets.

 

“We’re excited to open one of our first Fourpost locations at Mall of America in November,” said Mark Ghermezian, Founder and CEO. “As an established retail destination with millions of visitors each year, it’s the ideal place to build a community by connecting engaged shoppers and fresh new brands.”

 

The curated selection of brands and makers in Fourpost will feature baked goods, beauty products, home décor, clothing, hand-crafted accessories and more. The complete list of brands include:

 

 

Fourpost is headquartered in New York City, and, in addition to its November 1 openings at Mall of America and West Edmonton Mall, will open several new locations in 2019 across the nation.

 

For more information on new and opening retail, dining and attractions at Mall of America, visit mallofamerica.com

 

ABOUT FOURPOST

Fourpost is a new retail concept that brings people and brands together through community and experiences. The company democratizes the traditional department store experience for local, emerging, and digitally native brands, and leverages technology to provide brands with tools and resources to expand their business.

 

Visit www.fourpost.com to learn more.

 

ABOUT MALL OF AMERICA

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; Hard Rock Café; The Escape Game; CMX Cinemas; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram, and visit our blog. Download the Mall of America app from the App Store for iOS or Google Play for Android.

 

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