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Mall of America® prepares to open the first inline mall location for Edikted, the viral TikTok fashion brand

BLOOMINGTON, MN — August 17, 2024

Mall of America® is thrilled to announce Edikted, the trendy, fashion-forward clothing brand will soon open its doors at the Mall. This will mark the digitally native brand’s first store inside a shopping center. It is only the third location in the U.S. and the first in Minnesota.

Edikted began as an omni channel brand in 2021 and has since taken the social media world by storm. The clothing brand has become widely popular on TikTok and has quickly established itself as a favorite among Gen Z consumers. Their apparel has gone viral after fashion “it girls” such as Hailey Bieber, Olivia Rodrigo, and Addison Rae were spotted rocking the brand. Heavily influenced by pop culture and social media trends, Edikted is on a mission to become the number one destination for Gen Z, trend driven, affordable, female fashion.

“Edikted has created a strong community of fashion enthusiasts and trend seekers online, and we’re excited to unite this fanbase in-person for the opening of the brand’s first Minnesota location,” said Carrie Charleston, Vice President of Leasing at Mall of America. “This viral digitally native brand is in tune with their audience and what is trending in the fashion world, and their fun retail space will be just as social media worthy as their clothing.”

The brand takes inspiration from streetwear style, runway shows, and fashion icons. Edikted offers a variety of closet staples, statement pieces, swimwear, and accessories that will leave their shoppers feeling fierce and confident. Whether you are shopping for everyday outfits, packing for an upcoming vacation, or trying to put together that perfect outdoor festival look, Edikted provides a variety of styles for any occasion.

Edikted will be located on Level 2, West. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit



At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.