Mall of America® will soon open viral lifestyle brand, MINISO

BLOOMINGTON, MN — May 21, 2025

Beloved international lifestyle retailer MINISO is bringing its unique offerings to Mall of America®, giving shoppers an exciting new destination for quality everyday products—with a twist of pop culture.

MINISO is a Chinese-based variety brand known worldwide for its trendy, affordable toys, collectibles, beauty, fragrance, accessories, stationary, electronics, home goods, and more. Since its global expansion, the brand has built a cult following for its viral product collaborations with some of the world’s most iconic names including Sanrio, Disney, We Bare Bears, Chiikawa, Barbie, Care Bears, and more.

Shoppers at Mall of America can expect an ever-changing assortment of merchandise that’s both functional and fun, with intellectual property (IP) designs and limited-edition collaborations that cater to collectors, trendsetters, and families alike. One of MINISO’s most sought-after offerings is its blind box collectible figures, which deliver the thrill of surprise and features fan-favorite characters.

“MINISO’s arrival at Mall of America reflects our ongoing commitment to introducing fresh, globally recognized brands to our retail lineup,” said Ashley Hofmann, Leasing Director at Mall of America. “As a beloved lifestyle retailer known for its design-driven products and accessible price points, MINISO is a strong addition that will resonate with our diverse local and international audience.”

MINISO aims to deliver more than just products—it delivers a fun and immersive shopping experience. The brand’s playful in-store experience, vibrant displays, and whimsical product design are all part of its mission to spark moments of happiness in everyday life. From quirky plush toys to stylish home essentials, MINISO is redefining value-driven shopping with a joyful, trend-forward twist.

MINISO will be located on Level 2, East. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.

 

ABOUT MALL OF AMERICA

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.

 

ABOUT MINISO

MINISO is a global retail brand known for its toys, plushies, collectible blind box toys, stationery, beauty essentials, home goods, fragrances, electronics, and snacks. The brand's collaborations with iconic names like Sanrio, Disney, Minions, Harry Potter, Chiikawa, Care Bears, Peanuts, Barbie, We Bare Bears, and Pixar, and many more contribute to its widespread appeal. With over 300 stores across the United States and over 7,000 locations globally, MINISO delivers a shopping experience that appeals to all demographics. | https://www.instagram.com/miniso.usa/ 

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