Mall of America® accelerates retail growth with a wave of new openings for the holiday shopping season
From fashion and dining to immersive entertainment, a dynamic lineup of new brands ensures there’s always something fresh to discover
BLOOMINGTON, MN — December 17, 2025
Mall of America® continues to expand its retail roster, welcoming a wave of new brands with even more on the horizon. From fashion and lifestyle favorites to dining and entertainment concepts, the Mall’s evolving line-up keeps the experience fresh and engaging, offering guests something new especially this time of year as shoppers are checking off their holiday shopping list.
RECENTLY OPENED BRANDS
Arabian Oud (Level 2, West)
Arabian Oud brings the rich heritage of Middle Eastern fragrance to life with luxurious perfumes, oils, and incense to Minnesota for the first time. Founded in 1982 in Riyadh, Saudi Arabia, the brand is known for its signature use of Oud, a rare resin. Arabian Oud invites guests to experience its timeless scents and deep-rooted tradition through a truly unique sensory journey.
CardVault by Tom Brady (Level 1, East)
CardVault officially opened its ninth location at Mall of America on Sunday, November 16, marking what Tom Brady and the CardVault team called their best grand opening turnout yet. Following the Vikings game, Tom Brady appeared in the Huntington® Bank Rotunda, drawing a crowd of about 5,000 fans, before heading into the store to jump behind the register, sign merchandise, and meet guests. The new 1,700-square-foot space offers visitors the opportunity to buy, sell, trade, and even submit cards for grading onsite, along with access to authenticated memorabilia, sealed boxes and packs, assorted cards, and exclusive limited-edition collectibles across all major sports.
Läderach (Level 1, West)
Mall of America is home to the first Minnesota location of the luxury Swiss chocolatier, Läderach. The brand is celebrated for its premium Swiss chocolate and world-class craftsmanship. Known for its fresh, handcrafted treats made in Switzerland, the family-owned brand is beloved for its iconic FrischSchoggi (fresh chocolate), artisanal chocolate slabs broken to order, pralines, truffles, and more. With a focus on quality, tradition, and innovation, Läderach offers a chocolate experience that’s both indulgent and unforgettable.
OG ZAZA (Level 3, Culinary on North)
OG ZAZA delivers fast-fired flavor with its New Haven-style pizzas. Created by local chef and Food Network star, Josh Hedquist, each pie features fermented dough for a crispy, chewy crust and is cooked in just five minutes. With scratch-made ingredients and East Coast flair, OG ZAZA delivers handcrafted quality that’s quickly becoming a Minnesota favorite.
POP MART (Level 1, North)
POP MART has officially opened its first and only Minnesota retail location at Mall of America, bringing its globally popular designer toys and blind-box collectibles to the state for the first time. Known for viral unboxing culture, art-forward design, and fan-favorite characters like Labubu, Crybaby, SKULLPANDA, and Peach Riot, this highly anticipated opening adds a bold, creative energy to MOA’s tenant mix. The new store is expected to draw collectors, pop-culture fans, and curious new shoppers with exclusive products, rotating collaborations, and a curated, immersive retail experience.
Samsung Experience Store (Level 1, South)
Samsung has opened its first direct-to-consumer retail destination in Minnesota, one of only a select number of Samsung Experience Stores nationwide. The immersive space allows guests to explore, personalize, and interact with the latest Galaxy technology, including smartphones, tablets, laptops, smartwatches, accessories, and the newest Galaxy AI tools. Visitors can receive personalized product guidance and device setup support, take home new products the same day, and access on-the-spot services like screen repairs and battery replacements through the in-store Samsung Care team.
SKIMS (Level 1, West)
SKIMS, the global lifestyle brand co-founded by Kim Kardashian and Jens Grede, has officially opened its first Minnesota brick-and-mortar store at Mall of America. The new 8,000-square-foot space is the brand’s largest to date and features the full range of SKIMS collections, including intimates, loungewear, shapewear, swim, and apparel, all celebrated for their focus on comfort, innovation, and inclusive design. Offering sizes from XXS to 5X and over 15 skin-tone shades, SKIMS blends functional design with fashion-forward style, redefining modern shapewear for today’s consumer.
Super Neon (Level 3, West)
As the first Minnesota location, Super Neon is lighting up everyday life with an immersive, playful, mood-boosting experience designed to spark joy for Mall of America guests. From dancing on a light-up floor to floating through a dreamy cloud room, each space glows, reacts, and surprises. With vibrant, interactive installations, it’s a feel-good adventure for guests of all ages where light isn’t just seen, it’s felt.
COMING SOON BRANDS
Build-A-Bear x Hello Kitty Workshop (Level 3, North)
Mall of America will soon welcome the second Build-A-Bear x Hello Kitty and Friends Workshop in the world, bringing an immersive, character-themed retail experience to Minnesota for the first time. Created in partnership with Sanrio, the shop will feature exclusive plush characters, themed accessories, and special touches like pink aprons, custom birth certificates, and unique MOA-only products. Guests can bring their favorite Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi to life through the signature Build-A-Bear creation process, making this a must-visit destination for kids, teens, fans, and collectors alike.
DUCK! (Level 3, Culinary on North)
DUCK!, the viral Asian-inspired claw machine arcade experience popular among anime fans, families, and Gen Z, is set to open at Mall of America. The immersive concept blends arcade gaming with collectible retail, allowing guests to win plushies that can be kept or exchanged for prizes like blind boxes, Sonny Angels, Labubus, Monchichis, and Pokémon cards. The space will also feature exclusive collectibles, rotating merchandise, and specialty treats such as bubble tea and Korean shaved ice. As the largest modern Asian-themed claw machine arcade in Minnesota, DUCK! brings a culturally relevant, experience-driven destination designed to encourage repeat visits.
Giordano’s (Level 3, South)
Giordano’s, the iconic Chicago deep-dish pizza brand known for its signature cheese pull and handcrafted stuffed pies, will soon open at Mall of America. A Midwest favorite for more than five decades, Giordano’s brings its beloved deep-dish pizza along with a full menu of Italian-inspired pastas, salads, sandwiches, and appetizers. This will be the brand’s second Minnesota location, offering guests an authentic taste of Chicago at one of the nation’s most visited destinations.
KPOP NARA (Level 2, South)
KPOP NARA, a premier K-pop retail destination, will open its first Minnesota location, bringing an immersive fan-centered experience to Mall of America. Known for official merchandise, exclusive product drops, collaborations, and events, KPOP NARA has become a favorite among K-pop fans nationwide. The store will offer a full range of albums, apparel, light sticks, posters, and collectibles from top K-pop groups, adding to MOA’s growing lineup of culturally relevant and experiential brands.
MANGO (Level 1, North)
This highly anticipated launch marks MANGO’s first retail location to open in Minnesota, a first-to-market move that reinforces Mall of America’s role as a leading destination for world-class retail experiences. Spanning more than 10,000 square feet, the new store will showcase MANGO’s full range of collections including women’s, men’s, and accessories. The assortment will reflect the brand’s signature mix of elevated basics, refined tailoring, and seasonal trend statements.
Mavi (Level 1, South)
Mavi will soon make its Minnesota debut right here at Mall of America. The sustainable fashion and lifestyle brand offers timeless style with innovative denim made from premium, responsibly sourced materials. With over 30 years of expertise, the brand offers men’s and women’s essentials, seasonal staples, and fashion-forward pieces, all designed for the perfect fit and modern lifestyle.
MINISO (Level 2, East)
MINISO brings fun and affordability to everyday shopping with trendy toys, beauty, accessories, and home goods. Known for its playful in-store vibe and viral collaborations with Disney, Sanrio, Barbie, and more, the brand keeps shoppers coming back for limited-edition drops and surprise blind boxes. MINISO has built a cult following for its viral product collaborations and aims to make everyday essentials feel fresh, fun, and full of joy.
Mogouyan Hand-Pulled Noodles (Level 3, South)
Making its U.S. debut, Mogouyan Hand-Pulled Noodles will soon introduce the rich tradition of Lanzhou-style noodle making to Mall of America guests. Known for live, made-to-order noodle-pulling and bold, slow-simmered broths, the menu features customizable bowls, grilled skewers, crispy wings, and refreshing teas, all served in a lively, modern setting.
Primark (Level 1, Southeast Court)
Primark, the international fashion and lifestyle brand known for trend-forward apparel and everyday essentials at accessible prices, will soon open its first-ever Minnesota store. This highly awaited debut marks Primark’s official entry into the Minnesota market and continues the brand’s decade-long U.S. expansion. The more than 45,000-square-foot store will feature Primark’s full assortment including men’s, women’s, and kids’ fashion, plus home and beauty, offering a one-stop destination for shoppers seeking both style and value.
Roni’s Mac Bar (Level 3, South)
Roni’s Mac Bar, the viral customizable mac and cheese restaurant known for its massive social media following, will soon open its first Minnesota location. Famous for its build-your-own mac bowls and fully customizable grilled cheese sandwiches, the brand has gained widespread attention on TikTok and Instagram thanks to its crave-worthy creations and trend-driven content.
Sweetgreen (Level 3, North)
Sweetgreen, the popular fast-casual restaurant known for its fresh, made-to-order salads, bowls, and warm plates, is bringing its plant-forward, chef-driven menu to Mall of America. The 1,500-square-foot location next to Culinary on North will highlight responsibly sourced seasonal ingredients across its signature offerings. As one of the nation’s fastest-growing dining concepts, Sweetgreen emphasizes quality, sustainability, and modern convenience, guided by a “real food” philosophy and a commitment to building healthier communities, making it a standout choice for guests seeking flavorful, nutritious options.
Sweet Crunch Tanghulu (Level 3, West)
Sweet Crunch Tanghulu is introducing a modern take on the beloved Chinese delicacy tanghulu, a fresh fruit skewer coated in a crisp rock-candy glaze that has symbolized happiness and celebration for centuries. The brand offers vegan, gluten-free, and additive-free versions of the traditional treat, featuring flavors like strawberry, grape, blueberry, mandarin orange, shanzha (Chinese hawthorn, the original sweet-tart classic), and mixed fruit. Each skewer delivers a satisfying crunch and juicy sweetness while preserving the fruit’s natural colors and nutrients, making tanghulu both a nostalgic dessert and a refreshing, feel-good experience.
Along with these new additions, many retailers have recently remodeled their stores or relocated within the Mall to provide an elevated, new experience for their customers. Some of these include Columbia, Cotton On, Fjallraven, Journey’s, and LUSH.
For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 500 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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