Mall of America® is set to introduce Studs, the style-forward ear-piercing brand, for its Minnesota debut
The modern, curated, needle-only piercing experience arrives summer 2026
BLOOMINGTON, MN — February 24, 2026
Mall of America® is excited to announce the upcoming opening of Studs, the modern ear-piercing destination reimagining the piercing experience for today’s Gen Z and millennial consumers. Marking the brand’s first-ever location in Minnesota, Studs offers a safe, precise, and elevated approach to ear-piercing by combining expert technique and personalized styling in a fun and welcoming environment.
Founded in 2019, Studs was created with the mission to modernize ear-piercing by connecting piercing, aftercare, and jewelry shopping into one seamless experience. The Mall of America location will celebrate the brand’s 40th studio nationwide, a milestone moment for Studs. By blending the art and science of personalized piercings with expertly curated stacking, Studs empowers customers to express their individuality through thoughtfully designed Earscapes®.
“At Mall of America, we are always looking to bring in brands that offer both innovation and experience,” said Carrie Charleston, Vice President and Head of Leasing at Mall of America. “Studs delivers a modern, style-forward concept rooted in expertise and design. Their Minnesota debut not only introduces a sought-after brand to the market but also reinforces our commitment to delivering first-to-market, trend-leading experiences for our guests.”
Every piercing at Studs is done by a specially trained expert, so guests can feel confident they’re in good hands. The team focuses on precision and smooth healing by always using single-use, sterilized needles, and never piercing guns. Each appointment includes a complimentary consultation, where piercers help map out the perfect placements and jewelry to complement your unique ear anatomy and personal style. From classic lobes and stacked lobes to helix, rook, daith, conch, tragus, and more, there are plenty of ways to create a one-of-a-kind look.
“We are proud to open our 40th Studs Studio, and our first in Minnesota at Mall of America,” said Anna Harman, Studs CEO and Co-Founder. “As one of the country’s most iconic retail destinations, Mall of America is an exciting milestone location for our brand. Since day one, our mission has been to reimagine the ear-piercing experience — making it safe, personalized, and genuinely enjoyable. We look forward to bringing our expert team of piercers to Mall of America and welcoming customers to create a customized Earscape® that is uniquely their own.”
Studs’ earrings are crafted exclusively from high-quality materials, including implant-grade titanium and 14K gold, and are designed with comfort top of mind, making them ideal for sensitive ears. All piercing jewelry features signature flatback styles to support a smooth, comfortable healing experience. Beyond piercing jewelry, Studs offers a wide assortment of mix-and-match earrings so guests can build, customize, and refresh their Earscape® any time.
Mall of America guests will be able to book piercing appointments in advance at studs.com or visit the studio for walk-in availability. Guests are also welcome to shop Studs’ curated earring assortment in-store at any time with no appointment required.
Studs will be located on Level 1, North and is anticipated to open summer 2026. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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