Mall of America® debuts Love Your Melon holiday retail experience with Build Your Own Beanie Studio
BLOOMINGTON, MN — October 1, 2025
Mall of America® is pleased to announce the return of Love Your Melon (LYM) this fall with a one-of-a-kind retail experience that blends innovation, impact, and style. The brand’s immersive 8,500-square-foot store marks the relaunch of the brand under one of the original founders, Zachary Quinn. The highlight of the retail experience is a Build Your Own Beanie Studio where shoppers can personalize their own hats with patches, poms, and add-ons, all while supporting LYM’s mission to bring comfort and hope to kids battling cancer and other life-threatening conditions.
“We are excited to welcome back LYM to Mall of America,” said Adina Cohen, Specialty Leasing Manager at Mall of America. “We are proud to host LYM during this important moment and look forward to providing our guests the opportunity to shop meaningful products while supporting such a worthy cause.”
Shoppers will find LYM’s Essentials Collection featuring the new signature blue tag, the Classics Collection with favorite styles from past years, and exclusive drops available only at Mall of America. Throughout the season, more than 1,000 different products will launch in-store, many of them available in-person for the first time ever such as headwear, apparel, lifestyle, home goods, and holiday décor.
“The Love Your Melon location opening at Mall of America is more than a store, it's an experience and opportunity to give back,” said Zachary Quinn, Founder and CEO of LYM. “Every guest who walks in can personalize something meaningful, shop limited edition products, and directly contribute to kids and families battling childhood cancer. Mall of America is the perfect launchpad for this next chapter.”
For every beanie sold online or in-store, another is given to a child battling cancer or life-threatening condition. For non-beanie items, 15% of proceeds from apparel, accessories, and add-ons purchased online or at the Mall of America location will support nonprofit partners like Pinky Swear Foundation and M Health Fairview Masonic Children’s Hospital, helping to fight pediatric cancer.
LYM will be located on Level 1, Southeast Court and is currently slated to run mid-October 2025 through March 2026. For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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