Mall of America® highlights the power of flagship stores to transform the retail experience
With more than a dozen flagship locations, Mall of America brands offer immersive innovation
BLOOMINGTON, MN — October 2, 2025
In an evolving retail landscape, flagship stores have become vital to brand identity, serving as destinations that go beyond traditional shopping. Mall of America® leads the industry with a uniquely powerful collection, making it a premier destination for these experiences. With more than 32 million annual visitors from around the world, the Mall provides brands with an unparalleled platform to connect with a broad and diverse audience.
Flagship locations at Mall of America are designed to immerse guests in the brand experience through bold design, exclusive product assortments, interactive elements, and innovative technology. These locations not only engage customers but also allow retailers to test new formats, deepen brand loyalty, and strengthen recognition.
“A flagship is more than just a larger space, it’s a destination,” said Carrie Charleston, Vice President, Head of Leasing at Mall of America. “Today’s consumers crave experiences and connection. That’s why flagships thrive here. Our environment helps bring a brand’s story to life in ways that are memorable and meaningful.”
This philosophy comes to life through the Mall’s robust portfolio of flagship tenants, including Buckle, Canada Goose, Carhartt, Evereve, Fabletics, Hot Topic, lululemon, Nike, PacSun, Torrid, Toys“R”Us, Victoria’s Secret, and Vuori, many of which rank among the brands’ top-performing locations nationwide and deliver standout customer experiences. Canada Goose invites guests into its Cold Room to test products in sub-zero conditions; and the lululemon experiential store elevates its flagship with a Fuel Space café, fitness studios, and community activations, including a recent partnership with Peloton to host an exclusive workout in the Huntington® Bank Rotunda. Fabletics energizes its location with in-store classes, DJ sets, celebrity appearances, and launch events, while Torrid has transformed its store into a stage for community participation by hosting a casting call to find the next face of the brand.
Adding to this momentum, Victoria’s Secret and Evereve have recently unveiled remodeled flagship locations at Mall of America. With refreshed layouts, elevated designs, and expanded product assortments, both reinforcing their commitment to innovation and customer experience. These remodels highlight how leading retailers continue to invest in Mall of America as a premier stage for reimagining in-store engagement.
Together, these flagship locations showcase how Mall of America helps brands connect with consumers in impactful ways. As demand for shared experiences continues to grow, Mall of America remains at the forefront of retail innovation, empowering global brands to transform their flagships into powerful expressions of identity, culture, and community.
For more information on new and coming soon retail, dining, and attractions at Mall of America, visit https://www.mallofamerica.com/shopping/new.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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