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Mall of America® sets record breaking attendance on Black Friday

Historic turnout fuels momentum for a strong holiday shopping season

BLOOMINGTON, MN — December 2, 2025

The tradition of Black Friday at Mall of America® continues to thrive. More than 235,000 people visited the Mall on Black Friday, making it the busiest Black Friday on record in the Mall’s history. From Wednesday, November 26 through Sunday, November 30, over 500,000 guests traveled from across the country to experience the holiday destination. Beyond shopping, visitors immersed themselves in the wide range of attractions, highlighting the Mall’s role as a leader in the retail and entertainment industry.

Mall of America Black Friday weekend highlights

 

  • Black Friday traffic increased 8.5% compared to 2024, and was up nearly 2% compared to 2019, the previous single-day attendance record.
  • Shorter hours, stronger turnout: Despite operating three fewer hours then the previous record Black Friday in 2019 (when the Mall was open from 5 a.m. – 10 p.m.) this year’s 7 a.m. – 9 p.m. schedule produced record-breaking results.
  • Guests began lining up as early as 3 p.m. on Thanksgiving Day at the North Entrance to be among the first to experience Black Friday at MOA.
  • Guests stayed longer: Average dwell time on Black Friday reached nearly three hours, surpassing the Mall’s year-round average.
  • A powerful start: More than 14,000 guests entered the Mall within the first hour of opening on Black Friday.
  • Retailers saw standout performance: Over 30% of MOA tenant survey respondents reported their Mall of America store was the top-performing location company-wide on Black Friday. Additionally, nearly 20% reported their MOA store ranked within their top five.

For more information on all things holiday at MOA, please visit mallofamerica.com/holiday.

To learn more about Black Friday at Mall of America, please visit https://mallofamerica.com/press-release/28541

 

ABOUT MALL OF AMERICA

At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.

 

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