Fabletics expands into a new location at Mall of America
The new space includes an in-store Hydrow pop-up shop in addition to Fabletics’ exclusive OmniSuite and OmniShop technologies
BLOOMINGTON, MN— March 24, 2021
After opening at Mall of America in 2016, Fabletics, the innovative active-lifestyle brand, is excited to announce the opening of their new location on level 1, west.
Doubling in size to 4,000 square feet, the new location reflects Fabletics’ new store concept which features interactive moments designed to enhance the overall brand experience offline. The new space includes the in-store Hydrow pop-up shop, digital displays of Instagram content and imagery throughout as well as Fabletics’ exclusive OmniSuite and OmniShop technologies which allow customers to request a different size or color, check stock, and receive styling tips without leaving the fitting room.
Founded in 2013, Fabletics brings the fashion-house approach into the activewear space by fusing style-centric designs with high-performance technology. Fabletics takes activewear beyond the gym, into every walk of life. Driven by its innovative VIP membership program serving over 2 million loyal members, Fabletics delivers premium quality at affordable prices. This spirit of inclusivity guides the brand’s foundational belief: that everyone and everybody deserves to look and feel their best. In 2019, Fabletics expanded their disruptive brand into the men’s space with the launch of Fabletics Men. The brand drops new collections every week for women and every month for men, in size inclusive styles ranging from XXS-4X for women and XS- XXL for men. Learn more at Fabletics.com.
The new Fabletics location at Mall of America is now open. Stay tuned for more details on a grand opening event in the coming months. Learn more about new and opening retail, dining and attractions at mallofamerica.com.
ABOUT MALL OF AMERICA
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter and Instagram. Download the Mall of America app from the App Store for iOS or Google Play for Android.
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